Vth JLU International Festival of Media & Design
“Reimagining Media in a Hyperconnected World”
Be it a threat of an economic downturn, the need to figure out how to stand out with the growing noise around public issues and the ever-changing marketplace, the most pressing issue will vary depending on who you talk to. It’s a tumultuous time and one that isn’t easy for marketers, especially those looking for consistency. There’s a realization that having data on consumers and being able to target them with your brand message isn’t enough to win the day if a brand doesn’t have a message that resonates with consumers. Internet and social media, in particular, have changed advertising techniques forever making them more advanced and opening the way for new trends to appear in 2020.
In the media industry where digital transformation was already in motion, a multiplier effect has been triggered by the global pandemic. All this and more has brought the world face to face with an unprecedented opportunity to reimagine the future of media, across all types.
Journalism and trust, Misinformation, reliance on data, brand building , design thinking for impact and change, films and animation, experiential marketing, advertising and public relations and behaviour change are all been discussed and making an effort to stay relevant in an increasingly crowded and fragmented media marketplace. enter.
We can’t over emphasize the importance of trust with our communities, audiences and consumers. We see a fundamental shift in how journalism, experiential marketing, films & animation, advertising, PR leaders are trying to redefine what it means for their audiences and consumers.
What stays consistent is the need to understand people, consumers, behavior and insights.
With all the new technology, digital tools and connectivity, one of the most interesting fallouts has been the intensification of social connections… connecting the world as a single place, and creating a greater awareness of opinion, bias, and public stance. A well-aligned media in this hyper connected world ,and as many say, in these uncertain times goes a long way in establishing a deeper communication connects.
The bottom line is, the world is changing faster than ever. What are consistent are the story telling, media forms, platforms and human truth. The main purpose of V JLU International Festival of Media and Design, is to act as a platform for practitioners and researchers to share and discuss their experiences, trends, campaigns, ideas and perspectives.
About the Fest
Vth JLU International Festival of Media & Design on 15-16 April 2022, around the overarching theme “Reimagining Media in a Hyperconnected World”,has beencurated by the Faculty of Journalism and Creative Studies, Jagran Lakecity University.
JLU International Festival of Media and Design, on 15th & 16th April (Friday & Saturday) at the campus of Jagran Lakecity University, Bhopal, broadens and advances the discourse on Journalism, Media and Communications, connecting Practitioners & Scholars with diverse backgrounds and approaches. It will help students, professionals, academicians, and researchers’ communities to spark conversation and connection on various themes anchored in Journalism, media, communication, Advertising & PR, Design, experiential marketing , films and animation.
This year’s edition will aspire to trigger ideas through a combination of speeches, workshops, panel discussions and exhibitions. The speakers, all high achievers in their respective space but connected through the ever-evolving thread of information, behavior change, influence and action, address a wide range of topics within the thinking, research and practice of media, communication, Journalism and culture, often through storytelling.
The two day confluence shall offer a deep dive into the current journalism issues, industry trends, practices, challenges, and behaviors in relation to diverse media. India is perhaps few places where democracy, media and change is intertwined strongly and this poses challenges of interpretation as well as opportunities.
The festival shall have special addresses and interactions with leading experts in journalism, media and communication, films and design along with Master Classes and workshops over the course of two days.
Who Attends?
College students from central India, Brands, local creative agencies, academics, professionals, scholars, media companies, startups and consultancies all come to JLU International Festival of Media to learn about creative marketing. You’ll meet students & people from all spheres of journalism, design, advertising, animation, creativity and communications.
Speakers
- 20 keynote Speakers & workshop mentors
- 8 Masterclasses
- Cultural evening
Register now
For Queries email at : jlumediafestival@jlu.edu.in
Schedule
Speakers
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Eminence Strategy Consulting |
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Nitin Sethi |
Shashank Shwet |
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Rajdeep Sardesai
Josy Paul
Smita Prakash
Deep Haldar
Amit Bapna
Syed Nazakat
Moushumi Dutt
Munjal Shroff
Neelabh Banerjee
Brajesh Rajput
Sharad Dwivedi
Ashish S. Kulkarni
Mrigendra Singh
RJ Purab
Mr.Mohit Soni
Sushma Gaikwad